As we wrap up a year of change and adjustment into our new home of Riyadh, we just wanted to take a moment to say a heartfelt thank you to everyone who has been a part of the journey in 2024. Whether you’re a long-time client, a new partner, or simply a supporter of what we do, your trust and collaboration have truly been invaluable to us this year.
This past year has been uncertain, eye-opening, challenging, and ultimately successful. From a new beginning in unfamiliar territory with no support network or known partners around us, getting to know the people and the place, rapidly gaining knowledge and developing relationships, to brainstorming creative campaigns and executing long term strategies. We’ve been privileged to work on projects that challenged us, inspired us, and most importantly, allowed us to showcase the potential of marketing and communications in Riyadh – and we couldn’t have done it without the support of our online and offline community!
Celebrating change
2024 was a year of change for us. Riyadh is transforming in front of our eyes and these developments hold huge potential for businesses across the Kingdom, and for those looking to enter this previously closed-off market. However, it is a market unlike any other I have worked in, and we have had to rethink our approach as we became increasingly familiar with the domestic audience and ways of working. Our new strategies, developed from experience within the market, and our presence on the ground here, have enabled us to launch impactful campaigns, raising awareness of local events and helping brands find their unique voice and engage with the expansive Riyadh community. We are proud of what we’ve accomplished, but we couldn’t have done it without the help and support of those around us. Behind every success is a story of collaboration, and we owe it to you—our clients, partners, and the wider community that continues to cheer us on.
To our clients, thank you for trusting us with your brands and allowing us to be part of the team. Your faith pushes us to be better every day, to think more broadly, and to deliver work that makes a real difference. To our partners, thank you for sharing your expertise and helping us bring ideas and messages to life. And to our team and supporters, thank you for your passion, creativity, and dedication – you are the heart of everything we do.
Looking ahead
As we look ahead to 2025, we’re excited about what’s to come. The marketing and communications landscape is always evolving, but we have a strong foundation to build on and we can’t wait to tackle new challenges, explore fresh ideas, and continue to help brands explore the new stage in Saudi Arabia as it becomes increasingly important on the world stage.
To anyone who wants to know more about the market in Riyadh and further across Saudi Arabia, and who might be thinking about ways to communicate with this incredibly interesting audience, please feel free to fire over any questions and thoughts. We’re always happy to brainstorm and explore ideas and opportunities!
For now though, enjoy the holidays, and please do follow us on social media @FootstepComms for updates, tips, recommendations and the occasional peek behind the scenes. And of course, do reach out at any point – whether it’s to discuss your next big project or simply to say hello.
Wishing you a lovely Christmas and a happy, healthy, and successful New Year!
