What Yoga Teaches Us About PR, Marketing and Sustainable Communication
Bear with me, it may sound a tenuous link and a desperate way to ‘occasion-jack’, but as someone who loves yoga, it’s nice to have an excuse to connect my work and personal passions. So I should start but saying I am by no means an expert, but I do love it – the physical […]
Don’t Stop Communicating This Summer!
For many people living and working in the Middle East, June often feels far more like the end of the year than December ever does. There’s a noticeable shift that begins to happen around this time. School terms finish, farewell gatherings fill the calendar, temperatures rise, and conversations increasingly revolve around travel plans, summer exits […]
When Motivation Dips: Keeping Things Moving Not Perfect
There’s a particular kind of tiredness that seems to arrive in this region around this time of year. The pre-summer slowdown has a way of creeping in gradually. Diaries start to feel more fragmented, people mentally shift towards holidays and school breaks, and even the pace of conversation changes slightly. Add to that the intensity […]
Eid Reflections: 20 Years in the ME & Finding Perspective
20 Years in the Middle East: Eid Reflections, and Finding Perspective in a Place That Never Stands Still In a region that moves quickly, builds fast, and evolves constantly, I love the collective pause that Eid brings. A moment to step back, reconnect, reflect, and recalibrate. This year, I’e been reflecting on more than 20 […]
Communicating Through Uncertainty: What Brands Need to Understand
When difficult periods begin to ease, there is often pressure to ‘get back to normal’ quickly – this was the subject of last week’s blog, so this week, I wanted to focus more on the brands than the individuals, and share thoughts on how to mange brand communications during this adjustment period. Currently, campaigns are […]
Working Through Uncertainty: Why Returning to “Normal” Can Be the Hardest Part
There is often an assumption that as difficult periods end, life simply returns to normal. Schedules resume as the school runs restart. Diaries begin filling up again as meetings reappear. Emails need answering and deadlines become more prominent. From the outside, it can look like everything is back on track, but anyone who has lived […]
Mental Health in Middle East Workplaces: Comms to Lead the Conversation
I’ve worked across the Middle East for years – and one thing I’ve learned is that the conversation around mental health in the workplace looks very different here than it does anywhere else. It’s changing fast, yes, but it’s still sensitive. People want to talk about it, but often aren’t sure how. Every workplace has its […]
From Souks to Skylines: Why Storytelling is Tourism’s Strongest Currency
If you’ve spent any time in the Middle East, you’ll know this region has storytelling in its DNA. From the merchants who once animated the souks with tales of their travels to the poets who captured the rhythm of the desert – stories have always been how people connected, learned, and built trust. Today, the […]
PR in Saudi Arabia: Lessons from the Fastest-Growing Market in the Middle East
When I look back on the two years I spent living and working in Riyadh, I’m struck by how much the experience reshaped the way I see both inter-regional business and communications. It was one of the most challenging chapters of my life – humbling at times, eye-opening at others, and always fast-moving but it’s […]
From Press Pass to PR Win: Hosting Events Journalists Value
In the world of communications, not all events are created equal. While exhibitions and trade shows dominate the Middle East’s calendar, smaller media-focussed events can make just as big an impact if they are designed with journalists in mind. According to the Cision State of the Media Report 2024, 74% of journalists attend events primarily to […]