Mental Health in Middle East Workplaces: Comms to Lead the Conversation
I’ve worked across the Middle East for years – and one thing I’ve learned is that the conversation around mental health in the workplace looks very different here than it does anywhere else. It’s changing fast, yes, but it’s still sensitive. People want to talk about it, but often aren’t sure how. Every workplace has its […]
From Souks to Skylines: Why Storytelling is Tourism’s Strongest Currency
If you’ve spent any time in the Middle East, you’ll know this region has storytelling in its DNA. From the merchants who once animated the souks with tales of their travels to the poets who captured the rhythm of the desert – stories have always been how people connected, learned, and built trust. Today, the […]
PR in Saudi Arabia: Lessons from the Fastest-Growing Market in the Middle East
When I look back on the two years I spent living and working in Riyadh, I’m struck by how much the experience reshaped the way I see both inter-regional business and communications. It was one of the most challenging chapters of my life – humbling at times, eye-opening at others, and always fast-moving but it’s […]
From Press Pass to PR Win: Hosting Events Journalists Value
In the world of communications, not all events are created equal. While exhibitions and trade shows dominate the Middle East’s calendar, smaller media-focussed events can make just as big an impact if they are designed with journalists in mind. According to the Cision State of the Media Report 2024, 74% of journalists attend events primarily to […]
From Training Room to Newsroom: Why PR Starts With People
When most people think of PR, their minds jump straight to headlines, press conferences, or carefully crafted campaigns. But before a single press release is sent, the true foundation of effective communications is being built. PR is only as strong as the people delivering it. Your strategy can be watertight, but if your team isn’t […]
Charity as Communication: How Brands Can Navigate Giving in the Middle East
Charity and corporate giving are no longer ‘nice-to-have’ gestures for brands operating in the Middle East. They are expectations. A recent Edelman Trust Barometer report found that nearly 60% of consumers in the region are more likely to support brands that actively contribute to charitable or social causes. In a market built on relationships, trust, and cultural […]
Back-to-School for Brands: A September PR Reset
September doesn’t just mark the start of a new school year. For many people, particulary in this region, it’s a season of renewed focus, fresh routines, and big decisions. Families are settling back into structure after summer, working folk return from holidays with clearer priorities, and businesses begin planning the final push towards year-end targets. […]
PR for Entrepreneurs
Entrepreneurship is booming, today SMEs make up over 90% of all businesses in the region, shaping industries as diverse as technology, retail, healthcare, and tourism. Thousands of new businesses launch each year, each vying for the attention of investors, partners, and customers. In such a fast-moving and competitive market, how can entrepreneurs make their businesses […]
Why Staying Put Pays Off: Making the Most of Summer in the Middle East
Once upon a time, summer in the Gulf meant a full shutdown. Offices emptied, inboxes paused, and the only reliable sound was the hum of the AC. But not anymore. Across the region, from Dubai and Riyadh, to Bahrain and Doha, summer looks different now. Malls are busy, cafés are full, and many professionals are […]
Remote but Connected: Strengthening Communication in a Virtual World
Remote working is no longer a perk – it’s a norm. And as teams spread across regions, time zones and even continents, the need for strong, intentional communication has never been greater. But here’s the challenge: What worked in an office doesn’t always translate to remote life. The casual check-in, the shared whiteboard, the “quick […]