What Emojis Teach Us About Effective Communication
There was a time when adding an emoji to a business message might have felt a little unprofessional. Fast forward to today, and emojis are everywhere, from WhatsApp conversations and social media to internal memos and customer emails. Emojis have become part of the way many of us communicate, and whilst they might seem like […]
What the Gym Teaches Us About Building a Brand
I’ve spent enough time in gyms over the years to know that most progress is far less exciting than we expect it to be. When we start a new fitness routine, it’s tempting to look for dramatic results. We want the transformation, the breakthrough moment, the visible change that proves all the effort is working. […]
On Social Media Day: Why Visibility Alone Isn’t Enough for Brands
Social media has changed the way brands communicate more than almost any other channel in the last decade. It has given businesses direct access to audiences, removed traditional barriers to publishing, and created an expectation of constant visibility, but if you’ve seen our social media, you’ll have seen that this week I’ve been questioning whether […]
What Yoga Teaches Us About PR, Marketing and Sustainable Communication
Bear with me, it may sound a tenuous link and a desperate way to ‘occasion-jack’, but as someone who loves yoga, it’s nice to have an excuse to connect my work and personal passions. So I should start but saying I am by no means an expert, but I do love it – the physical […]
Don’t Stop Communicating This Summer!
For many people living and working in the Middle East, June often feels far more like the end of the year than December ever does. There’s a noticeable shift that begins to happen around this time. School terms finish, farewell gatherings fill the calendar, temperatures rise, and conversations increasingly revolve around travel plans, summer exits […]
When Motivation Dips: Keeping Things Moving Not Perfect
There’s a particular kind of tiredness that seems to arrive in this region around this time of year. The pre-summer slowdown has a way of creeping in gradually. Diaries start to feel more fragmented, people mentally shift towards holidays and school breaks, and even the pace of conversation changes slightly. Add to that the intensity […]
Eid Reflections: 20 Years in the ME & Finding Perspective
20 Years in the Middle East: Eid Reflections, and Finding Perspective in a Place That Never Stands Still In a region that moves quickly, builds fast, and evolves constantly, I love the collective pause that Eid brings. A moment to step back, reconnect, reflect, and recalibrate. This year, I’e been reflecting on more than 20 […]
Communicating Through Uncertainty: What Brands Need to Understand
When difficult periods begin to ease, there is often pressure to ‘get back to normal’ quickly – this was the subject of last week’s blog, so this week, I wanted to focus more on the brands than the individuals, and share thoughts on how to mange brand communications during this adjustment period. Currently, campaigns are […]
Working Through Uncertainty: Why Returning to “Normal” Can Be the Hardest Part
There is often an assumption that as difficult periods end, life simply returns to normal. Schedules resume as the school runs restart. Diaries begin filling up again as meetings reappear. Emails need answering and deadlines become more prominent. From the outside, it can look like everything is back on track, but anyone who has lived […]
Mental Health in Middle East Workplaces: Comms to Lead the Conversation
I’ve worked across the Middle East for years – and one thing I’ve learned is that the conversation around mental health in the workplace looks very different here than it does anywhere else. It’s changing fast, yes, but it’s still sensitive. People want to talk about it, but often aren’t sure how. Every workplace has its […]