Measuring networking success: How to evaluate the impact of your connections
Whether it’s making new contacts at an industry conference, joining a professional organisation, or fostering relationships through social media, networking helps open doors to new opportunities, partnerships, and growth and is critical for success. But how do you know if your networking efforts are paying off? Simply having a long list of contacts isn’t enough; […]
Mental health messages: Six tips for communications
In this month of mental health awareness, it’s been so encouraging to see conversations around mental health becoming more frequent and less of a taboo, but they remain delicate. Whilst we might be keen to talk about mental well-being, we must think about carefully in how we craft and deliver these messages. Whether it’s a […]
5 lessons in communication marketeers can learn from teachers
In the classroom and corporate environments as well as with marketing more generally, effective communication is key to facilitating learning, engagement, and growth. While teaching and the marketing world may seem like vastly different arenas, they share many fundamental principles when it comes to delivering information and engaging an audience. Teachers are, in essence, expert […]
Podcasting in 2025: Top tips for success
In the ever-evolving world of digital communication, podcasting has emerged as a powerful medium for marketers and PR professionals alike. Podcasts offer a unique, engaging way to connect with audiences, establish authority in a niche, and build lasting relationships with listeners. As we hurtle headlong towards 2025, the relevance of podcasting is stronger than ever, […]
Saudi National Day 2024: Celebrations in Riyadh
Saudi Arabia’s National Day is a celebration steeped in history, pride, and cultural significance. For both residents and visitors alike, it offers an opportunity to witness the rich heritage of the Kingdom. In recent years, National Day has become not only a time for reflection and national pride but also a prime opportunity for public […]
Storytelling Secrets from Roald Dahl: Lessons for PR
Roald Dahl, the legendary author of children’s books, is renowned for his unique storytelling style, vivid characters, and the ability to captivate audiences across generations. His approach to storytelling offers valuable lessons for modern PR and marketing, especially in the art of communication. Here are key takeaways from his works that can elevate any brand’s […]
Charity and CSR in PR: Communicating brand values
As International Day of Charity approaches, it’s an opportune moment to reflect on the integral role that charity and Corporate Social Responsibility (CSR) play in shaping a brand’s reputation. In an era where consumers are increasingly driven by purpose, aligning your brand with charitable causes is not just a moral obligation but also a strategic […]
Expat working mums in summertime: The juggle is real!
As a self-employed expat and a mum, the summer holidays can be a challenging time. On the one hand, there’s the thrill of flying back home, catching up with family and friends, and watching my child reconnect with his roots. On the other, there’s the constant pressure of keeping up with work commitments, meeting deadlines, […]
A guide to enhancing PR and social media with photography in 2024
In the fast-paced digital landscape of 2024, the power of imagery in PR and social media cannot be overstated. As we mark World Photography Day this week, it’s an opportune moment to explore how best to leverage photography to elevate public relations and social media strategies. High-quality visuals not only capture attention but also convey […]
Seven strategies for Gen Z & Millennial marketing
As we approach #InternationalYouthDay2024, it’s vital for businesses and organisations to recognise the unique attributes of today’s young consumers and tailor their marketing strategies accordingly. The youth of 2024, primarily Generation Z and the emerging Generation Alpha, exhibit distinct characteristics and preferences shaped by their digital upbringing, social consciousness, and desire for authenticity. Engaging this […]