Home » From Riyadh to Dubai: A New Chapter, A Continued Journey

From Riyadh to Dubai: A New Chapter, A Continued Journey

So, after two unforgettable years in Riyadh, we’re back in Dubai — and it feels a bit like coming home!

Saudi Arabia has been such a unique and special chapter for us. Over the past two years, we’ve met brilliant people, worked on numerous diverse projects, and learned more than we ever expected. The energy in the Kingdom is electric, and experiencing the country’s transformation – even for a relatively short time – has been a huge privilege. So yes, we left with a heavy heart… but this definitely isn’t goodbye.

We’re still working with clients in Saudi Arabia and have events and projects happening there all the time, in addition to the clients we still have in the UAE. That means regular trips back to KSA – and an ongoing commitment to helping organisations in both the Kingdom and across the Emirates make the most of the incredible opportunities this region has to offer.

Dubai, of course, is where it all began for us. After 15 years here prior to our move, it’s great to return and see how the city has evolved – and how much has stayed reassuringly the same. The energy, the ambition, the endless optimism – it’s all still here, and it’s infectious. We’re looking forward to reconnecting with our long-time network and meeting all the exciting new people who’ve arrived on the scene since we were last here.

And what a time to be back! Saudi’s Vision 2030 continues to roll out ambitious plans across tourism, culture, entertainment, sport and tech – all of which are opening doors for businesses and storytellers alike. Riyadh is preparing to host Expo 2030, with momentum building fast, while the UAE remains a global hub for events, innovation, and investment. With COP28 still shaping conversations, sustainability and purpose-driven growth are taking centre stage. From giga-projects like NEOM and the Red Sea to the ever-growing list of festivals, summits, and trade shows in Dubai and Abu Dhabi, the region is buzzing with possibility.

We’ve always believed that the most exciting opportunities lie beyond your own backyard – and this moment in the Middle East is the perfect example. Whether you’re based in Riyadh and looking to break into the UAE market, or sitting in Dubai with ambitions to reach audiences in Saudi, we’re here to help you take that step with confidence.

So yes, we’re back in Dubai – but we’re more connected to the region than ever, so if you’re planning a campaign, launching an event, or just looking to explore new opportunities across Saudi Arabia and the UAE – or further afield in the region, please do get in touch – we’d love to help you make your next move count! In the meantime, we’ll be celebrating the next chapter, and all the stories still to be told!

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