My social media workshops will be held in Bournemouth and Poole every month, sharing the top tips and tricks to help business owners and leaders manage their social media efficiently and effectively.
We’ll look at strategy, content and management of social media, exploring the basics of what, when and how to post on channels including Instagram, LinkedIn, Facebook, Twitter and YouTube, and the importance of your website hub.
Before you even start posting, you need to be clear about what it is you want to achieve from your posts, how you are going to measure and evaluate your actions, and who it is you want to reach out to – beyond the simple demographics of age and industry/profession, to the more personal details of lifestyle preferences, experiences and concerns/frustrations.
Knowing these details enables content to be tailored to uniquely appeal to each audience and have maximum impact because, ultimately, it should all be about your audience – it’s not about you and your products/services! People don’t want messages about your business pushed at them, they want to see content that solves their problems/answers their questions/addresses their concerns, and then take the choice to reach out and find out more as and when they want to – it’s about a pull, not a push.
My sessions are interactive and hands-on, working with the group to identify the Google search terms and hashtags that people would use to find you, the language that would resonate with your audiences, and the different types of content and subject themes that you might not have explored. We develop a communications content calendar that allows you to proactively and strategically plan your posts, and during the session we introduce and start using tools that allow you to easily manage your accounts and create and share content time-effectively.
I’ll be publishing the calendar of dates for the next quarter soon, and in the meantime you can get the details of the next session on our social media platforms: @footstepcomms and I’d love to know if there are any other areas you would like to have a session around, so please do let me know!
