It’s hard running a business, particularly when you’re doing it alone. Trying to juggle the day-to-day management, the marketing, new business lead generation and follow up, networking and accounts, that’s without the actual work itself!
And all this on top of our busy home lives, hobbies, family, life admin… The juggle is real!
World Mental Health Day this week had me thinking about how all of these pressures add up and have a massive impact on our mental health. Personally, as a first time mum trying to navigate a return to full-time work, for myself, in a new place, I can honestly attest to this, so I wanted to try and share some top tips to make the marketing communications piece more efficient for the times when your focus needs to be elsewhere.
Of course, if you can afford it, the best thing is to hire support, whether that’s a marketing team member, an intern/student, a freelancer, or an agency, however that’s not always an option for those at the beginning of the journey.
In this case, there are some things you can do…
- Don’t spread yourself too thin. Think about what you want to communicate to whom, and where they are in greatest numbers, then target these initial outlets to start with.
- Get organised. Spend a day planning and creating content for the month ahead.
- Use the tools available. If you are managing multiple social media channels, check out their own scheduling tools, and think about third party platforms such as Hootsuite.
- Collate images and written content that is non time-sensitive and can be reworked and shared
- Collaborate! Reach out to others that might share the same goals/audiences and work together to reduce the load and pressure on you as individuals.
Unfortunately there is no magic wand, but there are certainly some processes that once put in place might make a difference. If you would like to know more, or even just want to share your successes/frustrations, please do reach out to me: sam@footstepcommunications.com
