From Training Room to Newsroom: Why PR Starts With People
When most people think of PR, their minds jump straight to headlines, press conferences, or carefully crafted campaigns. But before a single press release is sent, the true foundation of effective communications is being built. PR is only as strong as the people delivering it. Your strategy can be watertight, but if your team isn’t […]
Charity as Communication: How Brands Can Navigate Giving in the Middle East
Charity and corporate giving are no longer ‘nice-to-have’ gestures for brands operating in the Middle East. They are expectations. A recent Edelman Trust Barometer report found that nearly 60% of consumers in the region are more likely to support brands that actively contribute to charitable or social causes. In a market built on relationships, trust, and cultural […]
Back-to-School for Brands: A September PR Reset
September doesn’t just mark the start of a new school year. For many people, particulary in this region, it’s a season of renewed focus, fresh routines, and big decisions. Families are settling back into structure after summer, working folk return from holidays with clearer priorities, and businesses begin planning the final push towards year-end targets. […]
PR for Entrepreneurs
Entrepreneurship is booming, today SMEs make up over 90% of all businesses in the region, shaping industries as diverse as technology, retail, healthcare, and tourism. Thousands of new businesses launch each year, each vying for the attention of investors, partners, and customers. In such a fast-moving and competitive market, how can entrepreneurs make their businesses […]
Why Staying Put Pays Off: Making the Most of Summer in the Middle East
Once upon a time, summer in the Gulf meant a full shutdown. Offices emptied, inboxes paused, and the only reliable sound was the hum of the AC. But not anymore. Across the region, from Dubai and Riyadh, to Bahrain and Doha, summer looks different now. Malls are busy, cafés are full, and many professionals are […]
Remote but Connected: Strengthening Communication in a Virtual World
Remote working is no longer a perk – it’s a norm. And as teams spread across regions, time zones and even continents, the need for strong, intentional communication has never been greater. But here’s the challenge: What worked in an office doesn’t always translate to remote life. The casual check-in, the shared whiteboard, the “quick […]
Balancing the Summer Juggle: What Working Parents Need
Summer holidays bring joy for kids, but for working parents, they often bring stress, guilt, and a heavy mental load. When schools close, the usual routine dissolves, replaced by juggling camps, coordinating childcare, and keeping up with work. The data backs it up: 61 % of working parents say the school break disrupts their ability to […]
Why Emojis Are the Shortcut to Human Connection
Love them or loathe them, emojis have become a permanent fixture in modern communication. No longer just playful extras, these small symbols now carry significant weight in how we express tone, emotion, and intent – especially in digital spaces where nuance can easily get lost. It’s not just anecdotal, either. Over 92% of internet users […]
Beyond the Buzz: How AI Is Quietly Transforming Comms in the Middle East
AI might be dominating headlines, but the real shift is happening behind the scenes, particularly in the daily workflows of communications and marketing teams. From content creation and media monitoring, to campaign planning and performance reporting, AI is changing how we work, not just what we say. In this region, where digital adoption is fast-paced […]
From Metrics to Meaning: Smarter Ways to Measure Social Media Impact
Social media is no longer just a nice-to-have, it’s a critical part of how brands build reputation, reach audiences, and deliver value. But here’s the catch: Too many businesses are still relying on vanity metrics to measure success. When likes and followers dominate your dashboard, you risk missing the real story. It’s not about chasing […]