Translate or not: Should social media pages be bilingual?
In recognition of International Translation Day on Wednesday, we thought it might be a good time to answer one of the most common questions we get during our social media workshops here in Dubai: Should you translate your social media posts and share both on the same pages/profiles? Before we respond to this question, it’s […]
Podcasting for beginners: What I learned last week
I was treated to a behind the scenes look into the podcasting process with my old friend Barry Lee Cummings last week. I was invited to join him as a guest on his well-established podcast, Swenglanese, as well as being given invaluable advice and guidance on the editing and production process, for which I am eternally grateful. […]
Simple fixes for reading (and writing) online
This week it is National Read a Book Day in the UK, and International Literacy Day around the world. I’m a keen reader and a purist, who much prefers a real book to read, however I’m conscious that I’m probably in the minority now as the world continues to evolve. The COVD-19 pandemic has only […]
Four simple ingredients for a good elevator pitch
The three day workshop I ran for the Higher Colleges of Technology recently was around Employability and Industry Engagement. Last week I had to review all of the independent assignments I had requested from the group, and was delighted to see that they had really taken on board all the different areas we had talked about, […]
Top tips for hosting Zoom workshops and events
Wow, I have even more respect for teachers than I did this time last week! A true sign of the times, I hosted my first Zoom training course last week, and – not to do things by halves – it was an intense three day long training session for 20 people. I have to say […]
The 7 golden rules of writing business copy
How to write a professional bio? What tips for writing good business copy? What does a press release look like? These were some of the questions I was asked to answer when delivering my workshop on Business Copywriting for Female Fusion on Thursday. It was great to see a lot of the same ladies that […]
What does a PR plan look like?
Do you need to download specific software or apps for PR plans? What information goes in a PR plan? What are the most user-friendly, simple PR plans we should be using? I was delighted to run a PR Planning workshop for Female Fusion on Thursday, and the lovely ladies I met were really enthusiastic – so much so they’ve requested […]
8 tips for video interviews and live streaming
I’m going live! If you’ve been following my content or reading these blogs, you may be aware that I am running a workshop for the ladies of Female Fusion UAE on Thursday morning. As part of the build up for this session, I have been asked to take part in a Facebook Live session with […]
How to create a PR plan: Four simple steps
As you may have seen from last week’s post, I will be taking my first face-to-face workshop next week for the gorgeous ladies at Female Fusion. Over the course of a morning, we’ll be exploring how to create an effective PR plan – a topic which is particularly popular right now as everyone has had […]
Face to face workshops resume with Female Fusion Summer School!
As we take the next steps towards business rebuild post-lockdown, it seems that collectively we are ready to tentatively start face to face business meetings and events again – with the necessary distancing measures in place of course. In the last two weeks, we’ve had a number of enquiries for face to face PR and social […]