Gratitude in Quarantine: The 3 lifesavers of lockdown
As restrictions ease a little here in the UAE this week, enabling us to go out for daily exercise, and with malls, shops, cafes and restaurants gradually reopening, we’ve been reflecting on the things that we have been most grateful for during the strict lockdown period, in the the hope that by committing them to […]
Communicating during COVID: Showing you care
During these unprecedented, uncertain times, our most important currency is kindness. As we confine ourselves to our homes, the line between business and personal blurs, and external distractions/pressures decrease, which should give us greater capacity, time and space for kindness at home and at work. The greatest kindness you can offer, is showing that you care […]
5 steps to improve your business from home during lockdown
Getting bored at home? Think you’ve got nothing to do? There are lots of things you could be using this time to do that will benefit your business tremendously, and ensure you’re in great shape to hit the ground running when the global situation improves… If you’re anything like us, then there are probably a […]
#StayHome routines to keep you sane
We’ve been working with our university clients over the last couple of weeks to share ideas and tips for parents now trying to juggle their new role as teachers – in a confined environment where their children cannot leave the house. It occured to me that a lot of the advice shared relates to us all […]
Three ways to build public confidence and trust
As the sterilisation programme unrolls in the UAE, there have been many mixed messages on what the current guidelines, advice and indeed, the law, now are regarding public movement and social distancing. From what I’ve seen on social media (and in person from my own garden), most people understand that we are supposed to be at […]
Communicating in times of crisis: Four top tips
It’s been a crazy few weeks, speaking as someone who literally only 48 hours ago had to postpone her wedding (which was due to take place in only two weeks), I know all too well how disruptive, stressful and worrying these uncertain times are. This week’s blog post is not going to be a pity […]
Ten ways for women to win: Develop your personal brand ladies!
On International Women’s Day, like so many others, we are focussing on the ladies! Women dominate the communications industry, we like to talk, to get to know each other and create strong networks… So why are we so reluctant to talk about ourselves and give ourselves the recognition we deserve?? A strong personal brand can […]
Engaging B2B Content
This week I’ll be joining PRCA again to talk about B2B communications and how to create and develop engaging content, and whilst I couldn’t possibly share the content of a full morning’s session, I thought it might be useful to share some thoughts on the types of content you can develop for B2B PR and […]
Writing tips: Ten common mistakes
We had a fantastic, interactive session with a group of PR agency professionals at our Writing 101 workshop for PRCA MENA last week. Not only did we review writing strategy, and examples of successful (and not so successful) written content, we also looked at writing structures and some of the golden rules and common mistakes. This […]
Kindness in communications: 5 Acts of kindness
Kindness is a focal point for people around the world this week. Monday is Random Acts of Kindness Day, and it’s good to see more and more people recognising and embracing the spirit of such a symbolic day. It’s important to remember that kindness is a state of mind, it’s far more than simple actions […]