The 7 golden rules of writing business copy

How to write a professional bio? What tips for writing good business copy? What does a press release look like? These were some of the questions I was asked to answer when delivering my workshop on Business Copywriting for Female Fusion on Thursday. It was great to see a lot of the same ladies that […]

What does a PR plan look like?

Do you need to download specific software or apps for PR plans? What information goes in a PR plan? What are the most user-friendly, simple PR plans we should be using? I was delighted to run a PR Planning workshop for Female Fusion on Thursday, and the lovely ladies I met were really enthusiastic – so much so they’ve requested […]

8 tips for video interviews and live streaming

I’m going live! If you’ve been following my content or reading these blogs, you may be aware that I am running a workshop for the ladies of Female Fusion UAE on Thursday morning. As part of the build up for this session, I have been asked to take part in a Facebook Live session with […]

How to create a PR plan: Four simple steps

As you may have seen from last week’s post, I will be taking my first face-to-face workshop next week for the gorgeous ladies at Female Fusion. Over the course of a morning, we’ll be exploring how to create an effective PR plan – a topic which is particularly popular right now as everyone has had […]

Face to face workshops resume with Female Fusion Summer School!

As we take the next steps towards business rebuild post-lockdown, it seems that collectively we are ready to tentatively start face to face business meetings and events again – with the necessary distancing measures in place of course. In the last two weeks, we’ve had a number of enquiries for face to face PR and social […]

When & how to use emojis on social media

You may (or more likely, may not!) be aware that this Friday is World Emoji Day… Yes, you read that correctly, there is actually a global awareness day for our favourite little icons! As our attention spans become ever-shorter, we are relying more and more on visuals to get our message across quickly and effectively, […]

Social media insights from the experts

In the last two weeks I’ve finally managed to watch a lot of the webinars and training videos that have caught my eye over the last few months (and find yet more to occupy myself over the next couple of weeks). Whilst preparing dinner, I’ve managed to hear from top TikTokers thanks to Later’s TikTok course […]

Four steps to social media success

With World Social Media Day on Tuesday, we had to make this week’s post about social media. During these last few moths of isolation and uncertainty, it has become much more of a crutch for people all around the world, keen to feel connected to the outside world, to keep in touch with their loved ones, […]

5 Ways to Apply A Yoga Approach at Work

With lockdown restrictions easing around the world, the routines we had developed over the last few months are adapting, as we move slowly back to a ‘normal’ work life. This period of slowdown has been a great time to pause and reflect for a lot of us, and we should therefore think carefully about our […]

Crafting a content calendar: How to plan your social media & PR

As we venture back out and business starts to resume pace, are you ready to make up for lost time? Have you got your marketing plans confirmed with strategic content and messaging for the next few weeks? Are you equipped and able to join the conversations in your community? Could you be ready to respond […]