Social media insights from the experts
In the last two weeks I’ve finally managed to watch a lot of the webinars and training videos that have caught my eye over the last few months (and find yet more to occupy myself over the next couple of weeks). Whilst preparing dinner, I’ve managed to hear from top TikTokers thanks to Later’s TikTok course […]
Four steps to social media success
With World Social Media Day on Tuesday, we had to make this week’s post about social media. During these last few moths of isolation and uncertainty, it has become much more of a crutch for people all around the world, keen to feel connected to the outside world, to keep in touch with their loved ones, […]
5 Ways to Apply A Yoga Approach at Work
With lockdown restrictions easing around the world, the routines we had developed over the last few months are adapting, as we move slowly back to a ‘normal’ work life. This period of slowdown has been a great time to pause and reflect for a lot of us, and we should therefore think carefully about our […]
Crafting a content calendar: How to plan your social media & PR
As we venture back out and business starts to resume pace, are you ready to make up for lost time? Have you got your marketing plans confirmed with strategic content and messaging for the next few weeks? Are you equipped and able to join the conversations in your community? Could you be ready to respond […]
Respect our newly rediscovered beaches for #WorldOceansDay
World Ocean’s Day falls on Monday 8th June this year, and this year more than ever it’s worth celebrating. As we venture out of lockdown and the public beaches here in Dubai welcome us back with open arms (albeit from behind a surgical mask), we need to make sure we are respecting these recently rediscovered gems – those […]
Big thanks to the service industry…
So this week, things are opening up here in Dubai. Personally I am now starting to venture out of my safe space and support some of the businesses that I have missed the most, and that have been struggling during these difficult times. Seeing all of the hard work that has obviously gone into making sure […]
So, it’s back to work…
Is it just me, or does anyone else feel like we’re restarting again from next week (albeit cautiously and safely of course)? With Ramadan concluding in the Eid public holiday this week, and the Government announcement about business resuming and most of the restrictions being lifted by the end of the week, it certainly feels […]
Post Crisis Communications: How to rebuild your brand
With restrictions lifting, and lots more people around the world heading back to work, it seems that many people are now looking ahead and trying to evaluate the most effective way to start (or continue) rebuilding their businesses. Typically a lot of crisis communications work focusses on dealing with the issue at hand – responding to, and […]
Social media & PR in lockdown: What should you be doing RIGHT NOW!
So the majority of us have been staying home for nearly eight weeks now and keeping ourselves occupied with whatever passes the time, whether that’s baking bread, starting a new hobby, learning yoga, trying to home school, working out, hosting Zoom quizzes and Houseparties, completing Netflix and Tiktok, or just trying to keep children entertained. There has […]
Being in the present: Benefits of lockdown
To ‘be in the present’ has always been a goal of mine, much more than just a buzzword well-touted by the wellbeing industry, it evokes such an image of cool, calm collectedness that I genuinely aspire to. However, I am an overthinker, always have been. I worry about every scenario and every possible outcome, evaluating every option and opinion […]