Three things you need to know before you start with PR

With the start of the new year, and the optimism that the vaccine roll out around the world is bringing, we are seeing a very encouraging renewed interest in PR and marketing, particularly from the smaller organisations and SME’s who have been cautiously managing their budgets over the last twelve months. As things start to […]

Kindness in the business community

Now more than ever, kindness is essential, and that shouldn’t change once you get behind your laptop and put your work hat on. As Random Acts of Kindness Day rolls around again this week, it’s a good time to be thinking about how you can show a little kindness to your business community:  

How much do you value your online reputation?

Tuesday is #SaferInternetDay and in recognition of that, this week’s post is thinking about how we can make the in Internet a safer place. As a business owner or marketeer, you may think there’s very little you can do, however any journey, no matter how long, is made up of a thousand steps. If we all […]

Do you know the social media laws of the UAE??

You’re focussed. You’re committed. You’ve developed a marketing communications plan and have created your social media accounts and are actively posting away on Facebook, Instagram and LinkedIn about your company and industry, not hurting a soul. Everything is organised, professional and legal. Or is it? How well do you know the social media rules and regulations in […]

The ultimate writing checklist for proof reading your text

As a PR consultant, I spend a lot of my time writing, and almost as much time proof reading and editing other people’s writing. Whilst everyone’s writing styles are different, there are some common areas that seem to cause consternation among the writers whose work I see – and cause my red pen to make an […]

Communication lessons from Winnie The Pooh

This Monday is Winnie The Pooh Day, celebrated on what would have been author A.A.Milne’s birthday. One of my favourite childhood stories, the adventures of Winnie the Pooh and the other animals that inhabit Hundred Acre Wood, have plenty of heartwarming lessons and inspirational messages for all of us, at any stage of life. I […]

Start 2021 with a clear inbox!

Clutter is not good for us, whether physical, emotional – or electronic! It leads to us feeling overwhelmed, distracted and muddled – unable to differentiate between what is important, what is urgent, and what is neither. When we have organisation and order, we feel much calmer, we have more clarity and space to think/work/create, and find […]

We’re back!

Happy New Year! We know, it’s been a while. A month in fact since we shared a blog post and social media content… And this only one month after ourselves writing about the damage that pausing communications does to your brand – the irony is not lost on us! However it was the end of […]

Avoiding the cliches: How to portray the UAE authentically

How is it already that time of year? The biggest day in the UAE calendar – National Day – is upon us this week. Celebrating the unification of the seven emirates and the birth of the United Arab Emirates, every organisation in the country pays homage to their host, displaying flags, coloured lights, and through all manner […]

Top tips for effective remote working

So much has changed this year, and we have all been forced to adapt the way we think, act and work in order to survive. With the profusion of global lockdowns around the world over the last few months, one thing we have all become familiar with is remote working – from the comfort and […]