UK Election 2024: PR and Communication Lessons
The UK election provided valuable insights into effective communication and PR strategies. These lessons highlighted innovative approaches, authenticity, and the growing influence of digital platforms. Embracing Digital Campaigns The election underscored the necessity of a robust online presence. Successful parties effectively used social media, personalised email campaigns, and targeted online ads to engage a broader […]
Curiouser and Curiouser: Communication Lessons from Wonderland
So, Alice in Wonderland gets its own day – who knew! A bit whimsical possibly, but as one of my favourite childhood stories, I couldn’t pass up the opportunity to return to Wonderland for this week’s blog post. Hopefully it’ll spark some creativity and reflection for those reviewing their PR and marketing strategies, or maybe […]
Harnessing AI for Content Creation: Tips for Social Media Strategy
Artificial Intelligence (AI) has become a powerful tool in the realm of social media, revolutionising the way content is created, curated, and consumed. With World Social Media Day coming up on Sunday, it’s the perfect time to delve into how AI is shaping content creation and offer practical advice on leveraging these technologies to enhance […]
How to make a good first impression
Say what you will, we all judge. People will form an opinion of you after meeting you for the first time, watching your first video, reading your first article or post – and they’ll make the judgement very quickly, you really don’t have very long to make a good impression. The first moments count: The […]
Exporting your brand: 7 steps to get started in a new market
Whether you are a freelancer, start up, or established organisation, the challenges with taking your brand and business to a new market remain the same. If you’re following our social media, you may have seen that we have recently relocated (again!) to Riyadh, Saudi Arabia, and are currently in the process of re-establishing ourselves – […]
Four simple steps for next level social media
If you want to take your social media and your company’s online image to the next level, you need to be doing more than just posting a couple of photos or news stories. But don’t panic, you need to invest your time smarter, rather than simply ploughing more hours into creating more and more elaborate […]
Website top tips
When was the last time you reviewed, updated or otherwise refreshed your website? Well, Spring is in the air, so now is the perfect time to give it a good Spring clean! As the home of your brand, and the hub for everything you do, your website has look good, be easy to use, and […]
Social Media 101: Morning workshop
My social media workshops will be held in Bournemouth and Poole every month, sharing the top tips and tricks to help business owners and leaders manage their social media efficiently and effectively. We’ll look at strategy, content and management of social media, exploring the basics of what, when and how to post on channels including […]
How long does it take to build a relationship?
My in-person time is precious. Not that it isn’t for everyone, time is after all the most precious commodity we have. However, now that I am truly understanding the challenges of juggling care of a toddler and work, and with only two mornings at nursery truly ‘free’, having in-person meetings could be seen as a […]
A cautionary tale of website creation
Why is it that technology always crashes when you need it most? And why is that getting a decent, dependable web developer is so hard?? I was delighted when my website was created, it was everything I had requested. It was clear and crisp, easy to navigate and update, and reflected who I am, what […]