Storytelling During Sales: Crafting Compelling Black Friday Narratives
Black Friday has evolved far beyond the simple allure of discounts. In an era where brands are vying for consumer attention amid a flood of sales, storytelling has emerged as a powerful way to stand out. A well-crafted narrative can turn a fleeting sales promotion into a memorable brand experience, forging deeper emotional connections with […]
Leveraging TV for PR Success
In today’s fast-paced, digital-first world, TV might seem like a traditional or even outdated platform for public relations. However, it remains a powerful tool, especially for small businesses and brands looking to build a presence. Local TV stations connect with audiences in meaningful ways, often serving as trusted sources for news, entertainment, and community affairs. […]
Beyond the Event: Extending Engagement
In today’s fast-paced world, simply hosting a successful event is not enough. The real challenge for marketers and event organisers lies in what happens after the event – to ensure that the time, effort, and investment put into organising it continues to deliver value. Attendees may quickly move on to other priorities, so keeping them […]
Face to face PR: A guide to exhibiting at community events
Community events offer excellent opportunities to connect with a local audience, promote a brand, and engage with potential customers. However, success isn’t guaranteed. A well-managed presence can make a lasting impression and foster valuable connections, but poor planning can lead to missed opportunities. So what can you do? Plan ahead Proper planning is the foundation […]
Sponsoring community events: A brand’s guide to effective engagement
Sponsoring community events is one of the most effective ways for brands to build meaningful connections with local audiences. By aligning with relevant causes, brands can raise awareness, boost their reputation, and demonstrate their commitment to giving back to the community. However, successful event sponsorship requires thoughtful planning and a strategy that goes beyond simply […]
Storytelling with statistics: How to create impactful visual content
In today’s data-driven world, statistics play a critical role in shaping narratives, especially in the realm of communications. But numbers on their own can often seem dry or disconnected from the human experience. This is where visual storytelling comes in – an approach that turns raw data into engaging, relatable content through the use of […]
Measuring networking success: How to evaluate the impact of your connections
Whether it’s making new contacts at an industry conference, joining a professional organisation, or fostering relationships through social media, networking helps open doors to new opportunities, partnerships, and growth and is critical for success. But how do you know if your networking efforts are paying off? Simply having a long list of contacts isn’t enough; […]
Mental health messages: Six tips for communications
In this month of mental health awareness, it’s been so encouraging to see conversations around mental health becoming more frequent and less of a taboo, but they remain delicate. Whilst we might be keen to talk about mental well-being, we must think about carefully in how we craft and deliver these messages. Whether it’s a […]
5 lessons in communication marketeers can learn from teachers
In the classroom and corporate environments as well as with marketing more generally, effective communication is key to facilitating learning, engagement, and growth. While teaching and the marketing world may seem like vastly different arenas, they share many fundamental principles when it comes to delivering information and engaging an audience. Teachers are, in essence, expert […]
Podcasting in 2025: Top tips for success
In the ever-evolving world of digital communication, podcasting has emerged as a powerful medium for marketers and PR professionals alike. Podcasts offer a unique, engaging way to connect with audiences, establish authority in a niche, and build lasting relationships with listeners. As we hurtle headlong towards 2025, the relevance of podcasting is stronger than ever, […]