Charity and CSR in PR: Communicating brand values
As International Day of Charity approaches, it’s an opportune moment to reflect on the integral role that charity and Corporate Social Responsibility (CSR) play in shaping a brand’s reputation. In an era where consumers are increasingly driven by purpose, aligning your brand with charitable causes is not just a moral obligation but also a strategic […]
Expat working mums in summertime: The juggle is real!
As a self-employed expat and a mum, the summer holidays can be a challenging time. On the one hand, there’s the thrill of flying back home, catching up with family and friends, and watching my child reconnect with his roots. On the other, there’s the constant pressure of keeping up with work commitments, meeting deadlines, […]
A guide to enhancing PR and social media with photography in 2024
In the fast-paced digital landscape of 2024, the power of imagery in PR and social media cannot be overstated. As we mark World Photography Day this week, it’s an opportune moment to explore how best to leverage photography to elevate public relations and social media strategies. High-quality visuals not only capture attention but also convey […]
Seven strategies for Gen Z & Millennial marketing
As we approach #InternationalYouthDay2024, it’s vital for businesses and organisations to recognise the unique attributes of today’s young consumers and tailor their marketing strategies accordingly. The youth of 2024, primarily Generation Z and the emerging Generation Alpha, exhibit distinct characteristics and preferences shaped by their digital upbringing, social consciousness, and desire for authenticity. Engaging this […]
Elevate your online presence: Five key elements of a great website
In today’s digital age, a well-designed website is a critical asset for any business. It’s your online business card, your 24/7 shopfront – often the first point of contact with potential customers. Beyond aesthetics, it serves as your brand’s digital personality, influencing perception and user experience. Jumping on yet another day of recognition – tomorrow […]
Working Parents: How do we balance family and career?
My son starts pre-school in September (whaaaat! How did that happen?!) Over the last year or two, I have been slowly increasing the time for me and my work, and it’s been interesting to see how the balance shifts and moves (on a daily basis!) My boy is my absolute priority and I make no […]
Top tips for using emojis at work
It’s #WorldEmojiDay on Wednesday, so this week we thought we’d explore how emojis have become more than just playful icons, and how they can be used for effective business communication 🤓 Whatever your personal feelings are towards these innocuous little icons, the stats (as shared on our social media yesterday) all demonstrate that they are […]
UK Election 2024: PR and Communication Lessons
The UK election provided valuable insights into effective communication and PR strategies. These lessons highlighted innovative approaches, authenticity, and the growing influence of digital platforms. Embracing Digital Campaigns The election underscored the necessity of a robust online presence. Successful parties effectively used social media, personalised email campaigns, and targeted online ads to engage a broader […]
Curiouser and Curiouser: Communication Lessons from Wonderland
So, Alice in Wonderland gets its own day – who knew! A bit whimsical possibly, but as one of my favourite childhood stories, I couldn’t pass up the opportunity to return to Wonderland for this week’s blog post. Hopefully it’ll spark some creativity and reflection for those reviewing their PR and marketing strategies, or maybe […]
Harnessing AI for Content Creation: Tips for Social Media Strategy
Artificial Intelligence (AI) has become a powerful tool in the realm of social media, revolutionising the way content is created, curated, and consumed. With World Social Media Day coming up on Sunday, it’s the perfect time to delve into how AI is shaping content creation and offer practical advice on leveraging these technologies to enhance […]