Ramadan campaigns 2019: How to market during the Holy Month
With reduced working hours and more time spent at home, media consumption increases massively in the Arab world during Ramadan. This clearly presents a huge opportunity to engage with our audiences and extend our reach – more people are online, and these people are actively searching already, and therefore more open and receptive to our […]
Working in Ramadan: How to do business in the Holy Month
The most important time in the Islamic calendar is finally here. Over the last year, we’ve been working with several British organisations that have set up in Dubai, and as the Holy Month has approached, we’ve been answering a number of questions about how Ramadan affects business in Dubai, which we’ve summarised below.