Maintaining presence: Three golden rules for scheduling social media content
The public holidays are once again upon us – hoorah! I know some people have been struggling to maintain consistent social media posting over weekends, holidays, business trips and hectic work periods, so I thought I’d share a very short post with three of the most important rules for scheduling your social media content.
8 tips to manage social media & PR agencies and freelancers
It can be difficult to manage anyone if you have no knowledge or experience of his/her field. The most effective leaders employ specialists in their relative fields and empower them to deliver their various areas of expertise, but even the most experienced people need a framework and support. So how can you maximise the relationship with […]
Efficient social media – 4 ways to stop wasting time!
One of the biggest challenges with social media marketing is the amount of time that is required to be spent in order to maintain an authentic and engaging presence. However, whilst a substantial investment of time is needed, it is all too easy to end up wasting time on social media too, and getting pulled into a web […]
Three things you need to know about social media
We’re all know that social media is a necessity in today’s marketing mix. Although not usually a direct sales tool, social media is essential to increase your brand awareness, SEO, word of mouth, loyalty and referrals – all of which are essential for the growth and sustainability of your business, particularly in this increasingly competitive […]
Workshop! Social Media 101: What, When & How to Post Effectively for Business
You can have the best content in the world but it’s of no use to you if no one sees it. So how do you ensure you are sharing the right content at the right times, in the right places? We will be sharing our insights and a few tips and tricks of the trade to […]
Social media strategy: 8 top tips to engage your audience
As communications consultants, we are one of the first to advocate a brand’s adoption of social media, whether for customer service, brand awareness, sales, recruitment, or simply for feedback and innovation. However I strongly believe it has to be approached strategically, in the right way – for those familiar with Stephen Covey’s ‘7 Habits of […]
Resilience – Lessons learned from Elevate Dubai Forum
I was delighted to join Elevate Dubai’s annual forum in Dubai last week. A good friend of mine, branding wizard, Matt Wilson, was running a couple of workshops on ‘Building Sustainable Brands’ and invited me to join him as his guest…
Five tips to spread word of mouth on and offline
We all know that word of mouth is one of the most effective ways of marketing your brand; no matter what your product, trust in the person or product is essential. Often considered free marketing, this mode of generating referrals and sales is of particular importance to SME’s who may be looking to keep costs […]
Using Social Media to Engage with Patients
A guest post from GMCClinics Social media is taking over the world. Corporations, schools, and even hospitals use these platforms to engage with their target audience. Doctors in Dubai have also embraced the culture of social media and use these platforms to stay in touch with their patients.
Workshop! PR for Entrepreneurs, Start Up’s & SME’s in Dubai
One of the most important elements of starting and growing a business is making sure people know about it! We’ve seen increasing numbers of enquiries from start up’s and SME’s in Dubai, and wanted to offer a helping hand to our community. We will therefore be running a special workshop on PR for Entrepreneurs and Small […]