How to create engaging content for B2B
There’s a common misconception that if you don’t have an endless supply of trendy product shots or glamorous influencers, then you can’t have effective social media campaigns. Whilst images and video are essential in today’s marketing, it doesn’t mean you have to have a cool product to shoot. There are plenty of ways that you can add […]
Ten rules for effective writing
The way we consume information has changed drastically over the last few years, meaning that the way we as organisations have to present this information has had to change too. The way we read online is very different to how we read a magazine or newspaper, and with more and more of us relying on […]
Personal branding: 7 top tips to a developing a professional personal brand
People do business with people, and in our increasingly social world, we need to think about the image we project to the world and how it affects how others perceive us. Even if you haven’t actively worked on your own personal branding, if you have an online presence, you have a personal brand. It’s true […]
Social Media 101: A workshop to learn the tools and tips for effective posting
In one morning session, we’ll be sharing our top tips for posting effective and engaging content across multiple channels, without wasting hours of your precious time. We’ll introduce you to our preferred platform for scheduling content in advance, and monitoring key words and messages from one simple and easy-to-use dashboard.
Best cafes to work from in Dubai
With International Coffee Day brewing (see what we did there), we thought it was a great time to share a list of our favourite work spots that serve great coffee. Much as we love our Costa, when working remotely, we prefer to base ourselves somewhere a bit different, with a good atmosphere, nice coffee, a […]
PR Workshop in Dubai: 30th Sept 2020!
We’re well aware of the tight budgets that businesses are working with at the moment, and unfortunately PR and marketing often suffers from a lack of investment as a result. Don’t make that mistake! This is the time when your marketing should have the most focus. Your product or service may be amazing, but if no one […]
Social media training in Dubai: New date for September!
We’ve been delighted with the response to our workshop series, and as a result we’re running another Social Media 101 training session in Dubai this month! We’ll be offering a full morning of tools and tips, with takeaway templates and delicious refreshments, on Wednesday 18th September for AED 249. Make sure you are sharing the right content, at […]
PR for CSR: Marketing your charity work
More and more nowadays, Corporate Social Responsibility (CSR) is a key element of business strategy, whether in terms of environmental practices, community engagement or charity support. Consumers are choosing brands that are clear about their corporate responsibility and support initiatives, and it’s also increasingly becoming a key factor for potential staff and partners. With International Day of […]
How to maximise awareness days: Tips for genuine PR
Our hyper connected world allows us greater reach and exposure than ever before, in theory increasing our awareness across a range of issues, accomplishments and events. As a PR consultant, I am always looking for angles, stories and interesting content to share from my clients that is timely and relevant to current affairs and news, and tagging onto these celebratory […]
Ideas for content: What if you don’t have any news??
What can you talk about when you don’t have anything to talk about? Are you going through a dry spell? If that’s the case, and you don’t have any breaking news from your company, your team are taking their holidays, and there haven’t been any events to go to, what on earth are you going to post […]