Resilience – Lessons learned from Elevate Dubai Forum
I was delighted to join Elevate Dubai’s annual forum in Dubai last week. A good friend of mine, branding wizard, Matt Wilson, was running a couple of workshops on ‘Building Sustainable Brands’ and invited me to join him as his guest…
Five tips to spread word of mouth on and offline
We all know that word of mouth is one of the most effective ways of marketing your brand; no matter what your product, trust in the person or product is essential. Often considered free marketing, this mode of generating referrals and sales is of particular importance to SME’s who may be looking to keep costs […]
Using Social Media to Engage with Patients
A guest post from GMCClinics Social media is taking over the world. Corporations, schools, and even hospitals use these platforms to engage with their target audience. Doctors in Dubai have also embraced the culture of social media and use these platforms to stay in touch with their patients.
Workshop! PR for Entrepreneurs, Start Up’s & SME’s in Dubai
One of the most important elements of starting and growing a business is making sure people know about it! We’ve seen increasing numbers of enquiries from start up’s and SME’s in Dubai, and wanted to offer a helping hand to our community. We will therefore be running a special workshop on PR for Entrepreneurs and Small […]
Ramadan campaigns 2019: How to market during the Holy Month
With reduced working hours and more time spent at home, media consumption increases massively in the Arab world during Ramadan. This clearly presents a huge opportunity to engage with our audiences and extend our reach – more people are online, and these people are actively searching already, and therefore more open and receptive to our […]
Working in Ramadan: How to do business in the Holy Month
The most important time in the Islamic calendar is finally here. Over the last year, we’ve been working with several British organisations that have set up in Dubai, and as the Holy Month has approached, we’ve been answering a number of questions about how Ramadan affects business in Dubai, which we’ve summarised below.