Storm-proof your social media: Spot the clouds on the horizon
Most of us were caught off guard by the recent storms. If you had looked at the weather forecast last week, you may have seen that it was predicted to rain over the weekend, but you may not have expected the deluge of rain we’ve had here in Dubai over the last few days. We’re lucky […]
Social media & PR training in Dubai: Dates for 2020
OK, hands up… How many of us have made New Year’s resolutions to give our social media a shake up? Whether that’s to get business channels started properly, to fix a strategy and make posts more regular and strategic, to get started on a new channel, to proactively start targeting, or to simply to freshen up our content, […]
9 PR & social media trends for 2020
Hopefully by now you already have your marketing communications strategy, and all of the PR and social media activities confirmed for 2020. Make sure you’re not just reinventing the same old campaigns you did for 2019 however; the world and the technology we use has changed a lot over the last twelve months, as have all of […]
Christmas wishes: Are you on our nice list?
We’re on the final countdown – only three little doors to open on the advent calendar… It’s been a tough year, and it’s easy to get caught up in the trials and tribulations, but as we finally embrace the festive spirit (if you haven’t already), we wanted to take the time to be grateful and say […]
Planning PR campaigns for 2020
As we hurtle into the home straight for 2019, hopefully you’ve reviewed your year’s activity and have confirmed the strategy for the next twelve months so that you have a clear idea of the direction and focus of your communications for 2020. Here in Dubai, things tend to run much more last-minute than we would all […]
Top tips for live social media content and stories
Live streaming and social media stories have become increasingly important throughout the course of 2019, and should form an essential element of social media strategies for all as we go into 2020. Sharing content through Stories, or live streaming on social media platforms is not simply about filming live event actions, there are a number of ways that live streaming […]
Six steps to preventing a social media crisis
Whilst the social media realm presents a myriad of opportunities for savvy marketeers, it also opens you up to a host of negativity, complaints and issues. In terms of an actual physical crisis, social media is the perfect tool for communicating realtime updates, establishing authority and building trust and support – if it’s used correctly. Yet […]
Four tips for writing online
We had a great session with PRCA last week, delivering a morning session on ‘Writing for PR in the Digital Age’, with lots of very healthy discussions from agency and in-house PR professionals. We thought we’d sum up a short part of the morning, with four top tips for writing online. If you’re keen to know […]
Social media training in Dubai
With so many people across Dubai and the wider UAE now offering social media training sessions, workshops and seminars, you now have an abundance of choice when it comes to finding the right session for you. Before you make your decision, there are a couple of key points you need to think about:
What does a social media strategy look like?
How is it November already?? In Dubai, we’re just embracing the lovely Winter weather in our personal lives, and for those of us in the marketing sector, we’re groaning under the weight of a hectic event and promotion season. With this week’s Dec editorial deadlines approaching, we have to start thinking about our marketing and communications plans for 2020. […]