Social media training in Dubai: New date for September!
We’ve been delighted with the response to our workshop series, and as a result we’re running another Social Media 101 training session in Dubai this month! We’ll be offering a full morning of tools and tips, with takeaway templates and delicious refreshments, on Wednesday 18th September for AED 249. Make sure you are sharing the right content, at […]
PR for CSR: Marketing your charity work
More and more nowadays, Corporate Social Responsibility (CSR) is a key element of business strategy, whether in terms of environmental practices, community engagement or charity support. Consumers are choosing brands that are clear about their corporate responsibility and support initiatives, and it’s also increasingly becoming a key factor for potential staff and partners. With International Day of […]
How to maximise awareness days: Tips for genuine PR
Our hyper connected world allows us greater reach and exposure than ever before, in theory increasing our awareness across a range of issues, accomplishments and events. As a PR consultant, I am always looking for angles, stories and interesting content to share from my clients that is timely and relevant to current affairs and news, and tagging onto these celebratory […]
Ideas for content: What if you don’t have any news??
What can you talk about when you don’t have anything to talk about? Are you going through a dry spell? If that’s the case, and you don’t have any breaking news from your company, your team are taking their holidays, and there haven’t been any events to go to, what on earth are you going to post […]
Maintaining presence: Three golden rules for scheduling social media content
The public holidays are once again upon us – hoorah! I know some people have been struggling to maintain consistent social media posting over weekends, holidays, business trips and hectic work periods, so I thought I’d share a very short post with three of the most important rules for scheduling your social media content.
8 tips to manage social media & PR agencies and freelancers
It can be difficult to manage anyone if you have no knowledge or experience of his/her field. The most effective leaders employ specialists in their relative fields and empower them to deliver their various areas of expertise, but even the most experienced people need a framework and support. So how can you maximise the relationship with […]
Efficient social media – 4 ways to stop wasting time!
One of the biggest challenges with social media marketing is the amount of time that is required to be spent in order to maintain an authentic and engaging presence. However, whilst a substantial investment of time is needed, it is all too easy to end up wasting time on social media too, and getting pulled into a web […]
Three things you need to know about social media
We’re all know that social media is a necessity in today’s marketing mix. Although not usually a direct sales tool, social media is essential to increase your brand awareness, SEO, word of mouth, loyalty and referrals – all of which are essential for the growth and sustainability of your business, particularly in this increasingly competitive […]
Workshop! Social Media 101: What, When & How to Post Effectively for Business
You can have the best content in the world but it’s of no use to you if no one sees it. So how do you ensure you are sharing the right content at the right times, in the right places? We will be sharing our insights and a few tips and tricks of the trade to […]
Social media strategy: 8 top tips to engage your audience
As communications consultants, we are one of the first to advocate a brand’s adoption of social media, whether for customer service, brand awareness, sales, recruitment, or simply for feedback and innovation. However I strongly believe it has to be approached strategically, in the right way – for those familiar with Stephen Covey’s ‘7 Habits of […]