Respect our newly rediscovered beaches for #WorldOceansDay

World Ocean’s Day falls on Monday 8th June this year, and this year more than ever it’s worth celebrating. As we venture out of lockdown and the public beaches here in Dubai welcome us back with open arms (albeit from behind a surgical mask), we need to make sure we are respecting these recently rediscovered gems – those […]

Big thanks to the service industry…

So this week, things are opening up here in Dubai. Personally I am now starting to venture out of my safe space and support some of the businesses that I have missed the most, and that have been struggling during these difficult times. Seeing all of the hard work that has obviously gone into making sure […]

So, it’s back to work…

Is it just me, or does anyone else feel like we’re restarting again from next week (albeit cautiously and safely of course)? With Ramadan concluding in the Eid public holiday this week, and the Government announcement about business resuming and most of the restrictions being lifted by the end of the week, it certainly feels […]

Post Crisis Communications: How to rebuild your brand

With restrictions lifting, and lots more people around the world heading back to work, it seems that many people are now looking ahead and trying to evaluate the most effective way to start (or continue) rebuilding their businesses. Typically a lot of crisis communications work focusses on dealing with the issue at hand – responding to, and […]

Social media & PR in lockdown: What should you be doing RIGHT NOW!

So the majority of us have been staying home for nearly eight weeks now and keeping ourselves occupied with whatever passes the time, whether that’s baking bread, starting a new hobby, learning yoga, trying to home school, working out, hosting Zoom quizzes and Houseparties, completing Netflix and Tiktok, or just trying to keep children entertained. There has […]

Being in the present: Benefits of lockdown

To ‘be in the present’ has always been a goal of mine, much more than just a buzzword well-touted by the wellbeing industry, it evokes such an image of cool, calm collectedness that I genuinely aspire to. However, I am an overthinker, always have been. I worry about every scenario and every possible outcome, evaluating every option and opinion […]

Gratitude in Quarantine: The 3 lifesavers of lockdown

As restrictions ease a little here in the UAE this week, enabling us to go out for daily exercise, and with malls, shops, cafes and restaurants gradually reopening, we’ve been reflecting on the things that we have been most grateful for during the strict lockdown period, in the the hope that by committing them to […]

Communicating during COVID: Showing you care

During these unprecedented, uncertain times, our most important currency is kindness. As we confine ourselves to our homes, the line between business and personal blurs, and external distractions/pressures decrease, which should give us greater capacity, time and space for kindness at home and at work. The greatest kindness you can offer, is showing that you care […]

5 steps to improve your business from home during lockdown

Getting bored at home? Think you’ve got nothing to do? There are lots of things you could be using this time to do that will benefit your business tremendously, and ensure you’re in great shape to hit the ground running when the global situation improves… If you’re anything like us, then there are probably a […]

#StayHome routines to keep you sane

We’ve been working with our university clients over the last couple of weeks to share ideas and tips for parents now trying to juggle their new role as teachers – in a confined environment where their children cannot leave the house. It occured to me that a lot of the advice shared relates to us all […]