How to tell stories that travel: Crafting brand narratives that resonate across the region
In our interconnected world, brands are increasingly operating across borders – particularly here in the region and specifically between the UAE and Saudi Arabia, where markets are booming and audiences are digitally savvy. But while the region may be united by geography and cultures, communication styles and consumer expectations can vary widely. So how can […]
From Riyadh to Dubai: A New Chapter, A Continued Journey
So, after two unforgettable years in Riyadh, we’re back in Dubai — and it feels a bit like coming home! Saudi Arabia has been such a unique and special chapter for us. Over the past two years, we’ve met brilliant people, worked on numerous diverse projects, and learned more than we ever expected. The energy […]
How inclusive storytelling builds brand trust across cultures
In an increasingly global and diverse market, audiences are quick to recognise whether a brand’s message reflects genuine inclusion – or simply a well-packaged PR stunt. For businesses operating in the GCC, where cultural, linguistic, and generational diversity is part of everyday life, crafting inclusive storytelling isn’t just a social responsibility; it’s a strategic imperative. […]
Why we all need to push for family-friendly work culture in the GCC
The morning rush, the school drop-off, the late-night pitch, the forgotten lunchbox, the board meeting, the big presentation, the doctor’s appointment, the school play – for working parents, especially mothers, these moments aren’t separate worlds. They coexist, often chaotically, and they shape how women engage with their careers. In the GCC, where governments and businesses […]
Beyond PR stunts: How to build authentic sustainability narratives for Earth Day
Each year, Earth Day prompts a wave of eco-conscious campaigns from brands everywhere. But in an era of increasingly informed audiences, superficial greenwashing no longer cuts it. In this region—where sustainability is rising on the public and governmental agenda—there is growing pressure on brands to move beyond token gestures and build sustainability into the heart […]
Sports Marketing: Saudi Grand Prix & Ramadan Sponsorships
Sport is more than just entertainment in this region — it’s become one of the most powerful platforms for brand engagement, storytelling, and national pride. From the high-octane glamour of the Grand Prix circuit in Saudi, to the large number of Ramadan football tournaments that bring communities together after sunset, recent events have shown just […]
The Future of Media Relations: Is Traditional PR Still Relevant?
The media landscape is evolving at a breakneck pace, shaped by digital transformation, social media, and the rise of AI-powered content. As newsrooms shrink and audiences shift to new platforms, PR professionals are left questioning: Is traditional media relations still relevant, or has the game changed entirely? The Evolution of Media Relations For decades, media […]
Purpose-Driven PR: Lessons from Ramadan to Continue Meaningful Marketing
Ramadan is a time of reflection, generosity, and community, making it one of the most significant times for brands in the Middle East to engage with audiences in a meaningful way. However, as the Holy month comes to an end, we should be thinking about how brands can extend the spirit of Ramadan beyond seasonal […]
The Business of Happiness: Why Brands Need to Prioritise Emotional Well-being
Happiness is no longer just a personal goal—it’s a business strategy. In today’s market, consumers are more conscious of their well-being than ever before, and brands that align with this shift stand to gain lasting loyalty, trust, and engagement. From wellness-driven products to purpose-led campaigns, prioritising emotional well-being has become essential for businesses looking to […]
PR Opportunities with Riyadh’s New Sports Boulevard
Last month, Riyadh celebrated a significant milestone with the inauguration of the first phase of Sports Boulevard, a key initiative under Saudi Arabia’s Vision 2030, aimed at promoting a healthy lifestyle. The Boulevard is essentially a 135 km linear park stretching across Riyadh, connecting Wadi Hanifah in the west to Wadi Al-Sulai in the east […]