The Power of Partnerships: PR Strategies for Supporting Educational Institutions
In today’s dynamic landscape, educational institutions are not just centres of learning; they are pivotal community hubs that shape the future of society. However, schools and universities face numerous challenges, from resource limitations to evolving expectations from students and parents. PR agencies can play a transformative role by forging partnerships with educational institutions to amplify […]
January Blues or Golden Opportunities? Capitalising on Post-Holiday Trends
The festive season is over, and January has arrived, bringing with it the notorious January blues,’ which culminates this week with Blue Monday. For businesses, this transitional period can either be a time of sluggish sales or a chance to unlock new opportunities. By understanding and adapting to post-holiday consumer trends, brands can turn this […]
The Quiet Month Myth: Long-Term Plans Should Be Set In Jan
January is often perceived as a ‘quiet month’ in the business world. The hustle of the holiday season has subsided, and many organisations are easing back into their routines. However, this perceived lull is actually a golden opportunity for businesses to set the stage for long-term success. Far from being a slow month, January is […]
Marketing Resolutions for 2025: What Brands Should Prioritise This Year
As the calendar turns to 2025, brands across the Middle East are presented with new opportunities to innovate and connect with their audiences. To thrive in this dynamic region, businesses must adopt strategies that align with both global trends and the unique landscape of the Middle East. Here are the key marketing resolutions your brand […]
Happy New Year – and a BIG Thank You!
As we wrap up a year of change and adjustment into our new home of Riyadh, we just wanted to take a moment to say a heartfelt thank you to everyone who has been a part of the journey in 2024. Whether you’re a long-time client, a new partner, or simply a supporter of what […]
Translating vs. Localising: Why Context Matters on Arabic Language Day
It’s Arabic Language Day this week, and as brands look to connect more effectively with Arabic speakers, understanding the difference between translation and localisation is crucial. While translation focuses on converting text from one language to another, localisation adapts the message to align with cultural, social, and linguistic nuances. In marketing, where every word and […]
Beyond Greetings: Christmas Cards as Relationship-Building Opportunities
Christmas cards are a beloved festive tradition, but in the business world, they can also hold untapped potential. More than a festive gesture, a thoughtfully designed card can strengthen client relationships, foster loyalty, and even spark meaningful conversations that carry into the new year. By going beyond the conventional holiday greeting, businesses can create a […]
Building a Brand Culture of Giving Through Employee Volunteering
In today’s world, fostering a culture of giving isn’t just an act of goodwill – it’s a strategic business decision that benefits your employees, your community, and your brand. Encouraging employee volunteerism creates a sense of purpose and belonging within your organisation while showcasing your commitment to social responsibility. Particularly in the Middle East, where […]
Storytelling During Sales: Crafting Compelling Black Friday Narratives
Black Friday has evolved far beyond the simple allure of discounts. In an era where brands are vying for consumer attention amid a flood of sales, storytelling has emerged as a powerful way to stand out. A well-crafted narrative can turn a fleeting sales promotion into a memorable brand experience, forging deeper emotional connections with […]
Leveraging TV for PR Success
In today’s fast-paced, digital-first world, TV might seem like a traditional or even outdated platform for public relations. However, it remains a powerful tool, especially for small businesses and brands looking to build a presence. Local TV stations connect with audiences in meaningful ways, often serving as trusted sources for news, entertainment, and community affairs. […]