Purpose-Driven PR: Lessons from Ramadan to Continue Meaningful Marketing
Ramadan is a time of reflection, generosity, and community, making it one of the most significant times for brands in the Middle East to engage with audiences in a meaningful way. However, as the Holy month comes to an end, we should be thinking about how brands can extend the spirit of Ramadan beyond seasonal […]
The Business of Happiness: Why Brands Need to Prioritise Emotional Well-being
Happiness is no longer just a personal goal—it’s a business strategy. In today’s market, consumers are more conscious of their well-being than ever before, and brands that align with this shift stand to gain lasting loyalty, trust, and engagement. From wellness-driven products to purpose-led campaigns, prioritising emotional well-being has become essential for businesses looking to […]
PR Opportunities with Riyadh’s New Sports Boulevard
Last month, Riyadh celebrated a significant milestone with the inauguration of the first phase of Sports Boulevard, a key initiative under Saudi Arabia’s Vision 2030, aimed at promoting a healthy lifestyle. The Boulevard is essentially a 135 km linear park stretching across Riyadh, connecting Wadi Hanifah in the west to Wadi Al-Sulai in the east […]
Breaking the Bias: PR To Drive Gender Equality in the GCC
As the GCC continues to make strides toward gender equality, the role of PR and marketing in shaping public perception has never been more crucial. International Women’s Day (IWD) serves as a reminder that businesses have the power—and responsibility—to drive meaningful change. But beyond one-off campaigns, how can companies genuinely support women and embed gender […]
Branded Giveaways That Work: How to Create Impactful Goodie Bags
We’ve been doing a lot of event sponsorship and support in the last few months as we lead up to Ramadan and it had us thinking about the importance and effectiveness of giveaways, gifts and goodiebags. Branded giveaways are a powerful tool for building brand awareness and fostering positive connections with an audience. Whether at […]
Aligning brand and business with national heritage
Saudi Arabia’s Founding Day (February 22nd) is a celebration of the country’s deep-rooted history, unity, and resilience. For businesses, this day presents an opportunity to reinforce brand identity by aligning marketing efforts with national heritage. By integrating Saudi traditions, culture, and values into branding strategies, companies can foster deeper engagement with local audiences and strengthen […]
Four Ways to Leverage Radio & Podcasts on World Radio Day
In an era dominated by social media, streaming services, and digital advertising, it’s easy to assume that traditional radio has lost its relevance. However, the enduring power of audio storytelling continues to shape brand narratives, especially in this region, where radio remains a trusted medium. The rise of talk radio and podcasts has further strengthened […]
AI in PR & Marketing: Revolutionising Communication Strategies for the Future
Artificial Intelligence is actively transforming Public Relations (PR) and marketing, reshaping how brands engage with audiences, create content, and measure impact. From data-driven decision-making to personalised customer interactions, AI is revolutionising communications strategies, offering new opportunities for efficiency and creativity. AI-powered tools are being integrated into various aspects of communications, enhancing everything from content creation […]
From Fans to Advocates: Building Brand Loyalty Through Sports Partnerships
Sports have a unique ability to evoke passion, loyalty, and deep emotional connections among fans. For brands, aligning with sports through strategic partnerships is an opportunity to convert that passion into long-term advocacy. Here’s how brands can turn sports fans into lifelong advocates through meaningful engagement. 1. Choose the right partnerships Not all sports partnerships […]
The Power of Partnerships: PR Strategies for Supporting Educational Institutions
In today’s dynamic landscape, educational institutions are not just centres of learning; they are pivotal community hubs that shape the future of society. However, schools and universities face numerous challenges, from resource limitations to evolving expectations from students and parents. PR agencies can play a transformative role by forging partnerships with educational institutions to amplify […]