Beyond PR stunts: How to build authentic sustainability narratives for Earth Day
Each year, Earth Day prompts a wave of eco-conscious campaigns from brands everywhere. But in an era of increasingly informed audiences, superficial greenwashing no longer cuts it. In this region—where sustainability is rising on the public and governmental agenda—there is growing pressure on brands to move beyond token gestures and build sustainability into the heart […]
Sports Marketing: Saudi Grand Prix & Ramadan Sponsorships
Sport is more than just entertainment in this region — it’s become one of the most powerful platforms for brand engagement, storytelling, and national pride. From the high-octane glamour of the Grand Prix circuit in Saudi, to the large number of Ramadan football tournaments that bring communities together after sunset, recent events have shown just […]
The Future of Media Relations: Is Traditional PR Still Relevant?
The media landscape is evolving at a breakneck pace, shaped by digital transformation, social media, and the rise of AI-powered content. As newsrooms shrink and audiences shift to new platforms, PR professionals are left questioning: Is traditional media relations still relevant, or has the game changed entirely? The Evolution of Media Relations For decades, media […]
Purpose-Driven PR: Lessons from Ramadan to Continue Meaningful Marketing
Ramadan is a time of reflection, generosity, and community, making it one of the most significant times for brands in the Middle East to engage with audiences in a meaningful way. However, as the Holy month comes to an end, we should be thinking about how brands can extend the spirit of Ramadan beyond seasonal […]
The Business of Happiness: Why Brands Need to Prioritise Emotional Well-being
Happiness is no longer just a personal goal—it’s a business strategy. In today’s market, consumers are more conscious of their well-being than ever before, and brands that align with this shift stand to gain lasting loyalty, trust, and engagement. From wellness-driven products to purpose-led campaigns, prioritising emotional well-being has become essential for businesses looking to […]
PR Opportunities with Riyadh’s New Sports Boulevard
Last month, Riyadh celebrated a significant milestone with the inauguration of the first phase of Sports Boulevard, a key initiative under Saudi Arabia’s Vision 2030, aimed at promoting a healthy lifestyle. The Boulevard is essentially a 135 km linear park stretching across Riyadh, connecting Wadi Hanifah in the west to Wadi Al-Sulai in the east […]
Breaking the Bias: PR To Drive Gender Equality in the GCC
As the GCC continues to make strides toward gender equality, the role of PR and marketing in shaping public perception has never been more crucial. International Women’s Day (IWD) serves as a reminder that businesses have the power—and responsibility—to drive meaningful change. But beyond one-off campaigns, how can companies genuinely support women and embed gender […]
Branded Giveaways That Work: How to Create Impactful Goodie Bags
We’ve been doing a lot of event sponsorship and support in the last few months as we lead up to Ramadan and it had us thinking about the importance and effectiveness of giveaways, gifts and goodiebags. Branded giveaways are a powerful tool for building brand awareness and fostering positive connections with an audience. Whether at […]
Aligning brand and business with national heritage
Saudi Arabia’s Founding Day (February 22nd) is a celebration of the country’s deep-rooted history, unity, and resilience. For businesses, this day presents an opportunity to reinforce brand identity by aligning marketing efforts with national heritage. By integrating Saudi traditions, culture, and values into branding strategies, companies can foster deeper engagement with local audiences and strengthen […]
Four Ways to Leverage Radio & Podcasts on World Radio Day
In an era dominated by social media, streaming services, and digital advertising, it’s easy to assume that traditional radio has lost its relevance. However, the enduring power of audio storytelling continues to shape brand narratives, especially in this region, where radio remains a trusted medium. The rise of talk radio and podcasts has further strengthened […]