Happy New Year – and a BIG Thank You!
As we wrap up a year of change and adjustment into our new home of Riyadh, we just wanted to take a moment to say a heartfelt thank you to everyone who has been a part of the journey in 2024. Whether you’re a long-time client, a new partner, or simply a supporter of what […]
Translating vs. Localising: Why Context Matters on Arabic Language Day
It’s Arabic Language Day this week, and as brands look to connect more effectively with Arabic speakers, understanding the difference between translation and localisation is crucial. While translation focuses on converting text from one language to another, localisation adapts the message to align with cultural, social, and linguistic nuances. In marketing, where every word and […]
Beyond Greetings: Christmas Cards as Relationship-Building Opportunities
Christmas cards are a beloved festive tradition, but in the business world, they can also hold untapped potential. More than a festive gesture, a thoughtfully designed card can strengthen client relationships, foster loyalty, and even spark meaningful conversations that carry into the new year. By going beyond the conventional holiday greeting, businesses can create a […]
Building a Brand Culture of Giving Through Employee Volunteering
In today’s world, fostering a culture of giving isn’t just an act of goodwill – it’s a strategic business decision that benefits your employees, your community, and your brand. Encouraging employee volunteerism creates a sense of purpose and belonging within your organisation while showcasing your commitment to social responsibility. Particularly in the Middle East, where […]
Storytelling During Sales: Crafting Compelling Black Friday Narratives
Black Friday has evolved far beyond the simple allure of discounts. In an era where brands are vying for consumer attention amid a flood of sales, storytelling has emerged as a powerful way to stand out. A well-crafted narrative can turn a fleeting sales promotion into a memorable brand experience, forging deeper emotional connections with […]
Leveraging TV for PR Success
In today’s fast-paced, digital-first world, TV might seem like a traditional or even outdated platform for public relations. However, it remains a powerful tool, especially for small businesses and brands looking to build a presence. Local TV stations connect with audiences in meaningful ways, often serving as trusted sources for news, entertainment, and community affairs. […]
Beyond the Event: Extending Engagement
In today’s fast-paced world, simply hosting a successful event is not enough. The real challenge for marketers and event organisers lies in what happens after the event – to ensure that the time, effort, and investment put into organising it continues to deliver value. Attendees may quickly move on to other priorities, so keeping them […]
Face to face PR: A guide to exhibiting at community events
Community events offer excellent opportunities to connect with a local audience, promote a brand, and engage with potential customers. However, success isn’t guaranteed. A well-managed presence can make a lasting impression and foster valuable connections, but poor planning can lead to missed opportunities. So what can you do? Plan ahead Proper planning is the foundation […]
Sponsoring community events: A brand’s guide to effective engagement
Sponsoring community events is one of the most effective ways for brands to build meaningful connections with local audiences. By aligning with relevant causes, brands can raise awareness, boost their reputation, and demonstrate their commitment to giving back to the community. However, successful event sponsorship requires thoughtful planning and a strategy that goes beyond simply […]
Storytelling with statistics: How to create impactful visual content
In today’s data-driven world, statistics play a critical role in shaping narratives, especially in the realm of communications. But numbers on their own can often seem dry or disconnected from the human experience. This is where visual storytelling comes in – an approach that turns raw data into engaging, relatable content through the use of […]