As we approach #InternationalYouthDay2024, it’s vital for businesses and organisations to recognise the unique attributes of today’s young consumers and tailor their marketing strategies accordingly. The youth of 2024, primarily Generation Z and the emerging Generation Alpha, exhibit distinct characteristics and preferences shaped by their digital upbringing, social consciousness, and desire for authenticity. Engaging this […]
We are a team of experienced communications consultants and trainers, social media advocates, community managers and writers with over two decades of working across the UK and Middle East. As such, we recognise and appreciate the value of a good story and have a vast and trusted network within the industry to share these stories with.
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