We provide integrated communications solutions to help increase brand awareness and visibility for your organisation.

Public Relations

Our media network and knowledge within the UAE and GCC has been developed over almost a decade of working from Dubai. The trust invested in the relationships with editors, producers, broadcasters, bloggers and writers is invaluable in identifying media opportunities and communicating the messages of our clients. We extract compelling content from our clients to engage media, bloggers and end consumers using a variety of tried-and-tested traditional approaches such as press releases, trade shows, speaking opportunities, competitions, media interviews and features, as well as more creative tactics including infographics, product and teaser deliveries, partnerships, influencer outreach, events and social media campaigns.

We help to support and promote new initiatives, events and partnerships, as well as increasing brand recognition and loyalty for our clients on an ongoing basis.

Social Media

We recognise and appreciate the value of a good story, and combine genuine passion, experience and personality to create engaging social media content for our clients. This content is strategically planned, managed and measured by our team to ensure a consistent online presence that supports our clients’ objectives. Our strategic campaigns are integrated with existing marketing and public relations activity in order to support company goals and culture, increasing customer engagement and loyalty, as well as brand awareness and influence, and making a lasting impression.

We can also provide additional advice, support and training as required in order to increase the awareness and understanding of social media among brand guardians.


We provide bespoke training solutions for clients looking to understand more about the world of public relations and social media, from crisis communications, interview preparation and media training, to social media strategy, online issues management and blogging. Our sessions can be delivered one-on-one, or as group workshops, and content is uniquely developed for each client. The training is hands-on to ensure all attendees become familiar and confident with the tools and techniques discussed and, even within the sessions, are immediately able to apply them to their own area of responsibility.

Our course content includes social media strategy, community management, influencer outreach, creative content, writing for public relations and social media, communications measurement and evaluation, crisis communications (on and off line), blogging strategy, interview preparation and media training, and key message building.


Our media events are designed in line with the communications objectives of our clients, ranging from tweetup’s, CEO media roadshows and roundtables, to press conferences, product demonstrations and previews, and trade shows. Our team can manage every aspect of these events to ensure maximum return on investment. We also provide advice and support for sponsorship of third party events and external speaking opportunities. With almost a decade of experience of working from Dubai, we have a wealth of knowledge and contacts within the events industry which enables us to identify the best opportunities for our clients and ensure that they are appropriately managed to achieve the best results.

Each event would be supported by a full media press kit for journalists and bloggers, and a full briefing sheet and itinerary for clients, as well as on site support in both English and Arabic, as required.


  • “Sam and the team at Footstep Communications have been a great support to us. They are hands-on with our business and extremely proactive. We were concerned about venturing into the world of social media and PR, but Sam was a great source of information and advice and made the whole process simple and manageable. We would definitely recommend working with her and the team.”

    Bridgett Lau, co founder & chief development officer,
  • “Samantha is professional, dedicated and always approachable – a fantastic PR manager. She is creative and resourceful and her industry/social media knowledge is exceptional. A pleasure to work with”

    Sarah Charlton, Project Manager, Flip Media
  • “Since appointing Footstep Communications as our PR agent we are featured regularly in all the relevant trade journals and retail magazines, both on and off-line. We are absolutely delighted with the response. Footstep Communications are now a key partner for our integrated marketing campaign across the Gulf”

    Guy Dawson, General Manager, Origin Doors