People hangout together at coffee shop

We’re well aware of the tight budgets that businesses are working with at the moment, and unfortunately PR and marketing often suffers from a lack of investment as a result. Don’t make that mistake! This is the time when your marketing should have the most focus. Your product or service may be amazing, but if no one hears about it, you’re on a highway to nothing.

For those looking to develop their own cost-effective PR strategies, we will be running a workshop on PR Skills in Dubai on Monday 30th September, including refreshments and template takeaways for AED 249.

One of the most important elements of developing and growing your business is increasing your audience and brand awareness among a target audience of potential consumers. Traditional media and PR is an essential part of this outreach and communication, and yet is often overlooked in place of its shiny cousin – social media – and yet the right PR at the right time can sometimes have much more of an impact than a picture on Instagram might.

Now of course, we would naturally recommend hiring professionals (we’re here if you need us!) but we recognise that sometimes this is not possible, and in these situations, you need to know enough about PR and marketing to enable you to initiate a strategy, or work with freelance support effectively.

Our three hour workshop will take place on Monday 30th September from 9am – 12pm at Brambles, Barsha Heights, Dubai.

We will:

- Explore what makes an effective PR marketing strategy

- Brainstorm PR strategies and campaigns that support your business objectives and ethics

- Share the essential toolkit and techniques for traditional media relations, interviews and PR

- Review writing structures and techniques for media engagement 

- Discuss the evaluation, briefing and management of freelancers and agencies

If you are looking to be featured in media, whether newspapers, magazines or on the radio, we’d love for you to join us at Brambles, Metro Citadines Hotel, Barsha Heights from 9am-12pm on Monday 30th September.

If you’d like to register or receive more information, please email Samantha Dancy on sam@footstepcommunications.com 

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