As communications consultants, we are one of the first to advocate a brand’s adoption of social media, whether for customer service, brand awareness, sales, recruitment, or simply for feedback and innovation. However I strongly believe it has to be approached strategically, in the right way – for those familiar with Stephen Covey’s ’7 Habits of Highly Effective People’, you need to begin with the end in mind.
We all know that word of mouth is one of the most effective ways of marketing your brand; no matter what your product, trust in the person or product is essential. Often considered free marketing, this mode of generating referrals and sales is of particular importance to SME’s who may be looking to keep costs lower and increase brand loyalty and engagement effectively.
A guest post from GMCClinics
Social media is taking over the world. Corporations, schools, and even hospitals use these platforms to engage with their target audience. Doctors in Dubai have also embraced the culture of social media and use these platforms to stay in touch with their patients.
One of the most important elements of starting and growing a business is making sure people know about it! We’ve seen increasing numbers of enquiries from start up’s and SME’s in Dubai, and wanted to offer a helping hand to our community. We will therefore be running a special workshop on PR for Entrepreneurs and Small Business Owners in Dubai on Tuesday 25th June (with a Summer special price too!)
With reduced working hours and more time spent at home, media consumption increases massively in the Arab world during Ramadan.
This clearly presents a huge opportunity to engage with our audiences and extend our reach – more people are online, and these people are actively searching already, and therefore more open and receptive to our messages – but what should we be saying and how should we say it?
The most important time in the Islamic calendar is finally here.
Over the last year, we’ve been working with several British organisations that have set up in Dubai, and as the Holy Month has approached, we’ve been answering a number of questions about how Ramadan affects business in Dubai, which we’ve summarised below.
No matter what your line of business, there are always potential risks to your operation and ultimately your reputation. Good Public Relations (PR) will ensure that your reputation is not only promoted, but is also protected. However with the development of social media, these communication channels are becoming increasingly harder to manage, and for the majority of SME’s operating without the support of an experienced PR team and for whom reputation is so important, this can throw up a whole host of issues that have not previously been encountered.
There are so many elements that contribute to the popularity of a blog, and these generally depend on the wants and needs of the target audience. However one factor that remains consistent in the all successful blogs is the quality of the content. So, what is good quality content and how do you use it to make people want to read your blog?