We’re well aware of the tight budgets that businesses are working with at the moment, and unfortunately PR and marketing often suffers from a lack of investment as a result. Don’t make that mistake! This is the time when your marketing should have the most focus. Your product or service may be amazing, but if no one hears about it, you’re on a highway to nothing.

For those looking to develop their own cost-effective PR strategies, we will be running a workshop on PR Skills in Dubai on Monday 30th September, including refreshments and template takeaways for AED 249.

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We’ve been delighted with the response to our workshop series, and as a result we’re running another Social Media 101 training session in Dubai this month!

We’ll be offering a full morning of tools and tips, with takeaway templates and delicious refreshments, on Wednesday 18th September for AED 249.

Make sure you are sharing the right content, at the right times, in the right places, to get maximum impact which translates into actual business results!

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More and more nowadays, Corporate Social Responsibility (CSR) is a key element of business strategy, whether in terms of environmental practices, community engagement or charity support. Consumers are choosing brands that are clear about their corporate responsibility and support initiatives, and it’s also increasingly becoming a key factor for potential staff and partners.

With International Day of Charity on 5th Sept, we share our thoughts on marketing charity support.

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Our hyper connected world allows us greater reach and exposure than ever before, in theory increasing our awareness across a range of issues, accomplishments and events.

As a PR consultant, I am always looking for angles, stories and interesting content to share from my clients that is timely and relevant to current affairs and news, and tagging onto these celebratory and awareness days and events seems like an easy win…

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What can you talk about when you don’t have anything to talk about?

Are you going through a dry spell? If that’s the case, and you don’t have any breaking news from your company, your team are taking their holidays, and there haven’t been any events to go to, what on earth are you going to post on your social media channels??

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The public holidays are once again upon us – hoorah! I know some people have been struggling to maintain consistent social media posting over weekends, holidays, business trips and hectic work periods, so I thought I’d share a very short post with three of the most important rules for scheduling your social media content.

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It can be difficult to manage anyone if you have no knowledge or experience of his/her field. The most effective leaders employ specialists in their relative fields and empower them to deliver their various areas of expertise, but even the most experienced people need a framework and support.

So how can you maximise the relationship with your PR or social media agencies and/or freelancers?

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One of the biggest challenges with social media marketing is the amount of time that is required to be spent in order to maintain an authentic and engaging presence. However, whilst a substantial investment of time is needed, it is all too easy to end up wasting time on social media too, and getting pulled into a web of non-productive activity.

So how do you avoid that trap?

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We’re all know that social media is a necessity in today’s marketing mix. Although not usually a direct sales tool, social media is essential to increase your brand awareness, SEO, word of mouth, loyalty and referrals – all of which are essential for the growth and sustainability of your business, particularly in this increasingly competitive landscape.

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