Preparing for the worst

No matter what your line of business, there are always potential risks to your operation and ultimately your reputation. Good Public Relations (PR) will ensure that your reputation is not only promoted, but is also protected. However with the development of social media, these communication channels are becoming increasingly harder to manage, and for the majority of SME’s operating without the support of an experienced PR team and for whom reputation is so important, this can throw up a whole host of issues that have not previously been encountered.
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Creating an engaging blog

There are so many elements that contribute to the popularity of a blog, and these generally depend on the wants and needs of the target audience. However one factor that remains consistent in the all successful blogs is the quality of the content. So, what is good quality content and how do you use it to make people want to read your blog?

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