You may think you’ve got a pretty good handle on who you want to talk to, but how well do you really know your audience? Do you know what makes them tick, and equally, what winds them up?
It’s not enough anymore to rely on traditional sales and marketing demographics to try and sell your products and services, you need to appeal to hearts and minds and engage people emotionally. To do this, you need to understand them fully, going beyond demographics to a psychographic profile.
This is a true investment of time and resource in researching and fact finding, but it is essential in our increasingly connected, emotionally-driven society, so where do you start?