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Three things you need to know about social media

We’re all know that social media is a necessity in today’s marketing mix. Although not usually a direct sales tool, social media is essential to increase your brand awareness, SEO, word of mouth, loyalty and referrals – all of which are essential for the growth and sustainability of your business, particularly in this increasingly competitive landscape.

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Social media

Social media strategy: 8 top tips to engage your audience

As communications consultants, we are one of the first to advocate a brand’s adoption of social media, whether for customer service, brand awareness, sales, recruitment, or simply for feedback and innovation. However I strongly believe it has to be approached strategically, in the right way – for those familiar with Stephen Covey’s ’7 Habits of Highly Effective People’, you need to begin with the end in mind. 

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Five tips to spread word of mouth on and offline 

We all know that word of mouth is one of the most effective ways of marketing your brand; no matter what your product, trust in the person or product is essential. Often considered free marketing, this mode of generating referrals and sales is of particular importance to SME’s who may be looking to keep costs lower and increase brand loyalty and engagement effectively.

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Workshop! PR for Entrepreneurs, Start Up’s & SME’s in Dubai

One of the most important elements of starting and growing a business is making sure people know about it! We’ve seen increasing numbers of enquiries from start up’s and SME’s in Dubai, and wanted to offer a helping hand to our community. We will therefore be running a special workshop on PR for Entrepreneurs and Small Business Owners in Dubai on Tuesday 25th June (with a Summer special price too!)

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Ramadan marketing

Ramadan campaigns 2019: How to market during the Holy Month

With reduced working hours and more time spent at home, media consumption increases massively in the Arab world during Ramadan.

This clearly presents a huge opportunity to engage with our audiences and extend our reach – more people are online, and these people are actively searching already, and therefore more open and receptive to our messages – but what should we be saying and how should we say it?

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Crisis comms: Preparing for the worst

No matter what your line of business, there are always potential risks to your operation and ultimately your reputation. Good Public Relations (PR) will ensure that your reputation is not only promoted, but is also protected. However with the development of social media, these communication channels are becoming increasingly harder to manage, and for the majority of SME’s operating without the support of an experienced PR team and for whom reputation is so important, this can throw up a whole host of issues that have not previously been encountered.
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