Christmas wishes: Are you on our nice list?
We’re on the final countdown – only three little doors to open on the advent calendar… It’s been a tough year, and it’s easy to get caught up in the trials and tribulations, but as we finally embrace the festive spirit (if you haven’t already), we wanted to take the time to be grateful and say […]
Planning PR campaigns for 2020
As we hurtle into the home straight for 2019, hopefully you’ve reviewed your year’s activity and have confirmed the strategy for the next twelve months so that you have a clear idea of the direction and focus of your communications for 2020. Here in Dubai, things tend to run much more last-minute than we would all […]
Top tips for live social media content and stories
Live streaming and social media stories have become increasingly important throughout the course of 2019, and should form an essential element of social media strategies for all as we go into 2020. Sharing content through Stories, or live streaming on social media platforms is not simply about filming live event actions, there are a number of ways that live streaming […]
Six steps to preventing a social media crisis
Whilst the social media realm presents a myriad of opportunities for savvy marketeers, it also opens you up to a host of negativity, complaints and issues. In terms of an actual physical crisis, social media is the perfect tool for communicating realtime updates, establishing authority and building trust and support – if it’s used correctly. Yet […]
Four tips for writing online
We had a great session with PRCA last week, delivering a morning session on ‘Writing for PR in the Digital Age’, with lots of very healthy discussions from agency and in-house PR professionals. We thought we’d sum up a short part of the morning, with four top tips for writing online. If you’re keen to know […]
Social media training in Dubai
With so many people across Dubai and the wider UAE now offering social media training sessions, workshops and seminars, you now have an abundance of choice when it comes to finding the right session for you. Before you make your decision, there are a couple of key points you need to think about:
What does a social media strategy look like?
How is it November already?? In Dubai, we’re just embracing the lovely Winter weather in our personal lives, and for those of us in the marketing sector, we’re groaning under the weight of a hectic event and promotion season. With this week’s Dec editorial deadlines approaching, we have to start thinking about our marketing and communications plans for 2020. […]
How to create engaging content for B2B
There’s a common misconception that if you don’t have an endless supply of trendy product shots or glamorous influencers, then you can’t have effective social media campaigns. Whilst images and video are essential in today’s marketing, it doesn’t mean you have to have a cool product to shoot. There are plenty of ways that you can add […]
Ten rules for effective writing
The way we consume information has changed drastically over the last few years, meaning that the way we as organisations have to present this information has had to change too. The way we read online is very different to how we read a magazine or newspaper, and with more and more of us relying on […]
Personal branding: 7 top tips to a developing a professional personal brand
People do business with people, and in our increasingly social world, we need to think about the image we project to the world and how it affects how others perceive us. Even if you haven’t actively worked on your own personal branding, if you have an online presence, you have a personal brand. It’s true […]