Engaging B2B Content
This week I’ll be joining PRCA again to talk about B2B communications and how to create and develop engaging content, and whilst I couldn’t possibly share the content of a full morning’s session, I thought it might be useful to share some thoughts on the types of content you can develop for B2B PR and […]
Writing tips: Ten common mistakes
We had a fantastic, interactive session with a group of PR agency professionals at our Writing 101 workshop for PRCA MENA last week. Not only did we review writing strategy, and examples of successful (and not so successful) written content, we also looked at writing structures and some of the golden rules and common mistakes. This […]
Kindness in communications: 5 Acts of kindness
Kindness is a focal point for people around the world this week. Monday is Random Acts of Kindness Day, and it’s good to see more and more people recognising and embracing the spirit of such a symbolic day. It’s important to remember that kindness is a state of mind, it’s far more than simple actions […]
PR & Social Media: Comms 101 Workshop in Dubai
Would you like to develop a cost-effective PR strategy that brings you more business? Times are tough. We’re all working to tighter budgets, with increased competition – it’s a much harder sell. So what can you do to get ahead quickly and without breaking the bank? It’s now that you should be investing in a […]
Why YOU need PR!
Public relations has been a much neglected part of the marketing mix here in Dubai over the last year or so, with people focussing more on the bright lights and shiny promise that social media seemed to bring. However this fascination is calming down now, with people realising that this form of communications is not a one-trick pony, nor […]
Eight steps to managing a social media crisis
There seems to be a lot of interest in crisis communications at the moment. Is that a symptom of the times? The lack of trust in institutions, the rise of fake news, increasing data security breaches and leaks, and the increasing transparency of our lives through the internet and social media, all contribute to increasing concern about […]
How to host media at events: Four things NOT to do!
We had a client event at the weekend, a big one, to which I had invited a number of key UAE media. It was a lifestyle event, and we were inviting media purely as a relationship builder and to develop familiarity and favourability with the brand and its spokespeople. As the day wore on, conversation turned […]
Storm-proof your social media: Spot the clouds on the horizon
Most of us were caught off guard by the recent storms. If you had looked at the weather forecast last week, you may have seen that it was predicted to rain over the weekend, but you may not have expected the deluge of rain we’ve had here in Dubai over the last few days. We’re lucky […]
Social media & PR training in Dubai: Dates for 2020
OK, hands up… How many of us have made New Year’s resolutions to give our social media a shake up? Whether that’s to get business channels started properly, to fix a strategy and make posts more regular and strategic, to get started on a new channel, to proactively start targeting, or to simply to freshen up our content, […]
9 PR & social media trends for 2020
Hopefully by now you already have your marketing communications strategy, and all of the PR and social media activities confirmed for 2020. Make sure you’re not just reinventing the same old campaigns you did for 2019 however; the world and the technology we use has changed a lot over the last twelve months, as have all of […]