About Us

Integrated communications solutions, individually tailored to ensure you achieve your business goals and make a lasting impression.

How We Work

We use a strategic combination of PR, social media, events and influencer engagement to help increase brand awareness and visibility to target audiences, in turn driving sales and encouraging customer engagement and loyalty.

We combine passion, experience and personality to create compelling stories that will engage media, bloggers and end consumers through traditional and/or social media initiatives.

Our knowledge and networks within the UAE and GCC have been developed over almost a decade of working from Dubai and we are committed to supporting each and every client with a bespoke communications plan, training where necessary, and a listening ear if required!

Our Approach

We work closely with each of clients as one brand team, based on open communications, trust and transparent operations. We meet regularly and are always available for additional support or advice between meetings. We like to be held accountable and monitor all activity, updating our clients on deadlines, responsibilities and actions on a weekly basis, and measuring and evaluating everything that we do.


Any questions?

If you would like to know more about the services we offer, or if you’re simply looking for some advice, we can help you make a step in the right direction, please get in touch with Sam Dancy on +971 55 5711006 or sam@footstepcommunications.com
  • “Sam and the team at Footstep Communications have been a great support to us. They are hands-on with our business and extremely proactive. We were concerned about venturing into the world of social media and PR, but Sam was a great source of information and advice and made the whole process simple and manageable. We would definitely recommend working with her and the team.”

    Bridgett Lau, co founder & chief development officer, UAE-Compare.com
  • “Timely, understanding of your brand, innovative, efficient, reporting and communication were some key elements always demonstrated from Footstep Communications. Highly recommend working with Sam and her team!”

    Guillaume Mariole, Managing Director, Ignite Fitness & Wellness
  • “Since appointing Footstep Communications as our PR agent we are featured regularly in all the relevant trade journals and retail magazines, both on and off-line. We are absolutely delighted with the response. Footstep Communications are now a key partner for our integrated marketing campaign across the Gulf”

    Guy Dawson, General Manager, Origin Doors
  • “Sam’s knowledge and expertise of PR allowed me to focus on the launch of our parents app, while she took care of our integrated content and communication strategy. She was really easy to work with and a consummate professional. Highly recommended”

    Barry Lee Cummings, Chief Awareness Officer, Beat The Cyberbully